Case study
From Etsy fees and manual chaos to full ownership
How we built a custom e-commerce platform for a handmade jewelry business — store, admin, and payments in one cohesive system.
The problem
What we found in the audit
Revenue and time were leaking through channels and workflows that didn't scale with the brand.
- Selling exclusively on Etsy and In Person Pop-Up Shops
- ~10-15% of online revenue lost to Etsy fees($0.20 listing + 6.5% transaction + 3% processing)
- Manually copying shipping info for every single order
- 3,000+ Instagram followers without a branded online store to send them to
Marketplace lock-in
Revenue slipping away
Manual shipping grind
Audience, no owned funnel
Our solution
A store that feels like the brand
What we shipped
End-to-end commerce, not a template patch job.
- Custom e-commerce platform
- Email automation
- Square payment integration
- Admin dashboard for full control
- One-click shipping label generation
- Event announcements for pop-ups
- ADA-compliant & mobile-optimized
Tech stack
Production-grade tools chosen for speed, reliability, and maintainability.
Cursor
AI-assisted development
Supabase
Backend & database
Resend
Transactional emails
Sentry
Error monitoring
Vercel
Edge deployment
Square
Payment processing
Operations
Built for how the owner works
Custom admin dashboard — manage everything without filing a ticket to a developer.
- Track orders in real-time
- Analytics at a glance
- Generate shipping labels instantly
Catalog
Full catalog control
Our client can add, edit, and manage products independently — no middleware, no spreadsheet gymnastics.
Events & pop-ups
Turn Instagram traffic into show-up traffic.
- Announce pop-up events and special drops
- Keep customers in the loop without extra tools
- On-brand event pages that match the storefront
The result
Happy client, measurable lift
Working with Drivn.ai was a game changer for my brand.
Before, I was stuck on Etsy doing everything manually. Going the custom website route was the best decision.
What I'm happiest with now is how clean and elevated everything feels. It actually looks like a real business, and it's so much easier to manage orders.
The process was surprisingly smooth—Finn made everything feel manageable even when I didn't know exactly what I wanted.
I couldn't be happier. 100% recommend.
0%
Marketplace fees
Zero Etsy fees — keeps 100% of margins
Live
Order flow
Already processing orders on the new store
75%
Faster fulfillment
Shipping time cut by 75%
100%
Brand ownership
Full control of experience and data
Losing revenue to manual chaos?
If slow processes, platform fees, or disconnected tools are costing you margin — let's map the leaks and ship systems that close them.
DM us or comment 'AUDIT' below